the leadership team
Primary Priority's leadership is charged with the strategy development and management of the firm.
We are comprised of a cross-functional team, grounded in collaboration and full participation to ensure we meet our goals and provide exceptional PPC experiences to clients and talent alike.
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Chavela Pedre, CEO and Founder
Chavela Pedre is the Chief Operating Officer and Founder for PPC. In this role, she is responsible for the firm’s annual planning process, execution of its strategic priorities and operations. She integrates expertise in technology, strategy, operations management, and change management to drive results for the firm and deliver a positive PPC experience to clients, colleagues, and communities. Her expertise in technology, strategy, project, and operations management drives results for PPC and delivers a positive experience for clients, colleagues, and communities. Raised in a military family, Chavela has a singular focus on excellence that is truly valued by her clients.